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How
To Create Big Duplication...
Do
you ever feel like you bought a business in a box, but that a few parts
might be missing?
You know...
The pieces that actually make it go and produce?
Well,
if you feel like that, it's because you're right.
Ray
Kroc,
the franchise master of McDonald's was a genius in more ways than one.
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A
networking business has been compared to a McDonald's franchise in many
ways,
on many occasions. If you haven't come across these comparisons before,
I'm sure you can quickly think of a few on your own.
Here
is what you may not have realized about Ray, McDonald's, and your
business...
Ray's
primary mission was to sell McDonald's franchises to franchise buyers,
which then sell the burgers to the customers.
More franchises = more burgers sold.
Pretty
simple.
Our job as networkers is no different. We sell our franchise
opportunity to others,
and collectively market the product to the end consumer.
Here's
the interesting part to this...
Generally
speaking some people think that McDonald's food sucks,
It's about as far from good, fresh, quality food that you can get.
Yet
it's the largest and most successful franchise and fast food restaurant
in the history of human kind.
How
in the world is that possible!? How can you become #1, by selling an
inferior product?!
It
goes against everything we think we know about business.
Well,
this is exactly where the genius of Ray Kroc becomes apparent...
Ray
knew the product wasn't going to be the initial key to success for his
franchise buyers,
just as your product is not the initial key to your success in your mlm
business.
Having
a good product is important after the fact... Once you actually have
customers.
Then it's critical to give them exactly what they want.
The
key to McDonald's success with both franchise owners and customers, was
their duplicatable system.
Ray
knew his food couldn't compare to the quality of other franchises. He
also knew that potential franchise buyers
didn't give a hoot about McDonald's or their burgers. What they did
want, was to make money.
So
Ray sold them EXACTLY what they wanted, which wasn't a restaurant, but
a machine that acquired customers,
and turned them into cash.
He
didn't sell them the food, he sold them a system.
In
fact the system was so fine-tuned, that you could take a team of
unskilled,
inexperienced high school kids, and have them run the show.
In
fact the system was so fine-tuned, that you could take a team of
unskilled, inexperienced high school kids,
and have them run the show.
All
they did was flip the switches, that ran the machine, which did the
majority of the work behind the scenes.
The
competition didn't have a chance. Ray's system was like a greased chute.
You turn it on, and it churns out a predictable end result every time.
Franchise
owners started buying and setting these machines up by the thousands,
turned them on, and got the end result.
That is why they bought McDonald's and it's inferior food over the
competition.
As
these machines popped up around the country, the end product to the
consumer became more than just food.
It became the predictable expectation and atmosphere provided by Ray's
magical machines.
And
THAT is what McDonald's provides better than anyone else in the world.
That is their TRUE product to the consumer.
You go to McDonald's because you know exactly what to expect. It's a
comfort for people.
So,
as a network marketer, selling a business franchise, what are you
selling to your potential buyers?
Unfortunately,
you are probably trying to sell them on your company and your product.
(A "mine-is-better-than-yours-burger-with all the trimmings").
You
have a ton of websites and material about your company's history, their
record breaking growth, their debt-free finances,
the ORAC value of your product, the Physician's Desk Reference number,
the user testimonials... Blah blah blah.
Am I right?
Be smart.
Do what Ray did.
People get rich in this world by solving other people's problems, and
when you sell someone your opportunity,
you are not solving a problem, you are giving them a bigger one!
"Congrats,
you own the hottest networking business in the industry! (Slap on the
butt), Now go get'em tiger!"
Product and comp plans don't make you successful.
Systems do. And when I say systems, I mean a complete system which
includes the pieces that bring in your customers (ads),
sell them your product (marketing), and then deliver the goods.
These
machines (ads and marketing) should be doing the work for you.
All you need to do is push the "Go Button" and become buddies (customer
service, cashiers)
with the folks who come through the system.
Not because you are unskilled or lazy,
but because a system is duplicatable and you are not.
It
provides a predictable result.
Show them and sell them a system for attaining the results they want,
and they could care less about ORAC values, price points, and
competition.
Solve their problem.
Provide
them with a system that will bring them the results they desire,
and you will reap success beyond your wildest dreams.
Why do other networkers call my partners and I to join our team daily?
Because
we are selling them what they want:
A system that produces results. Learn how to create the machines that
bring in the customers.
Learn how to create the marketing that sells them on your product or
service.
Learn how to build a duplicatable system so effective,
that anyone who bothers to show up to work will be successful.
Learn
how to become the Ray Kroc of networking and leave the
competition's head spinning.
It's not that hard, it's just that no one's bothered to show you how to
do it yet...
